It is important to position your message in the media to reach informed consumers
The primary approach in any public relations campaign is to focus on developing a clear concise message. Your message is defined by your inherent strength and ultimate goals and works to compensate for any perceived weaknesses.
We develop press strategies that coincide with strategic objectives when proper messaging is determined. JH Communications handles all aspects of public relations. This includes writing and editing press releases, distributing press releases to the media, and pitching stories directly to reporter. JH Communications also organizes press conferences and photo opportunities. As well as including developing media advisories, press releases, press packets, speaker arrangement and audio-visual coordination.
Public relations is used as the lead communications vehicle when rolling out a new product or entering into a new market. Before a sizable investment is made to roll out a comprehensive advertising campaign, we often recommend that these initiatives take the lead.