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Positioning your message in the media to reach informed consumers

The primary approach in any public relations campaign should be focused on developing a clear concise message. Your message is often defined by your inherent strength and ultimate goals and works to compensate for any perceived weaknesses.

After proper messaging is determined, we develop press strategies that coincide with strategic objectives. JH Communications handles all aspects of public relations including writing and editing press releases, distributing press releases to the media, pitching stories directly to reporters, and seeking out new outlets for publication. JH Communications also organizes press conferences and photo opportunities, including developing media advisories, press releases, press packets, speaker arrangement and audio-visual coordination.

Public relations often can be used as the lead communications vehicle when rolling out a new product or entering into a new market. Before a sizable investment is made to roll out a comprehensive advertising campaign, we often recommend that public relations initiatives take the lead.

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