For those of you who have survived this pandemic, recessions, and numerous setbacks, you already have proven you can accomplish so much. People need to hear your story, and the same thing applies to what I tell new doctors when…
More on what the great bard teaches us about marketing There are so many great works by Shakespeare that it’s hard to choose. While a previous column looked at Hamlet, MacBeth, Romeo & Juliet, and Henry V, today we’ll look…
What the great bard teaches us about marketing, and life. I remember being taught that Western literature is based on the classics - the Greek tragedies, the Bible, and Shakespeare. Today, we will tackle William Shakespeare, who was certainly ahead…
A few personal lessons applied to marketing. I was not formally trained in marketing. I was a political science major and initially studied Plato and Brzezinski, not Hopkins and Ogilvy. After my tenure as a political consultant, I pivoted to…
The epic novel and seminal movies have taught me more about life than any of the books I read in school (except maybe Machiavelli’s The Prince). The 448 pages of the actual novel have many more hidden gems than the…
For those of you who grew up with Star Wars, or for others who understand this great space saga is the Iliad and Odyssey of our time, then you know that Yoda is the great oracle. But what does a…
Lessons you can take for your business. When I needed a new doctor, I asked another doctor who he would go to and why. I do the same thing for insurance and financial advice, services I see as being above…
Marketing Today in a Post-Pandemic World. More of us are working from our offices again and also enjoying restaurants and more activities. While our world has no doubt changed, the pandemic also has transformed marketing. Here are 5 things to…
Steps you can take to continue to build strong relationships with your clients. How do you market your services in an atmosphere of social distancing, in which personal touch is so essential to what you do best? For many of…
If it is true that necessity is the mother of all invention, then the current pandemic has really put us to the test. One good thing that’s come from it is that new techniques have evolved from expanded technologies. If…