According to the 2024 Media Comparisons Study, which compared reach and time spent on over twenty different types of media, television (broadcast, cable, and streaming) continues to reach the most people, with broadcast television in the coveted top spot. Americans…
Practical lessons you can apply to your marketing In this series of posts, I will share with you certain aspects from my experience writing and publishing a novel that I feel you can apply to marketing your own products and…
I distinctly remember my professor in my first political science class explaining that we needed to learn about dictators, so we would be prepared to prevent history from repeating itself. Wow, was she right. But I never thought that what…
“How can a president not be an actor?” Ronald Reagan quipped when questioned how an actor could be president. History often repeats itself, and we have another great communicator as president. Like Reagan, Volodymyr Oleksandrovych Zelenskyy was a b-rate actor…
The difference between history’s boldest accomplishments, and its most staggering failures is often, simply, the diligent will to persevere. A Lincoln plaque with “Perseverance” superimposed over his picture and inspirational words is displayed in my office. It lists 9 times when…
I’ve often felt that the great poets of today are the lyricists who sing the songs we love. So what do today’s great bards tell us about marketing and life? While they may not be Shakespeare, as George Thorogood said,…
For those of you who have survived this pandemic, recessions, and numerous setbacks, you already have proven you can accomplish so much. People need to hear your story, and the same thing applies to what I tell new doctors when…
More on what the great bard teaches us about marketing There are so many great works by Shakespeare that it’s hard to choose. While a previous column looked at Hamlet, MacBeth, Romeo & Juliet, and Henry V, today we’ll look…
What the great bard teaches us about marketing, and life. I remember being taught that Western literature is based on the classics - the Greek tragedies, the Bible, and Shakespeare. Today, we will tackle William Shakespeare, who was certainly ahead…
A few personal lessons applied to marketing. I was not formally trained in marketing. I was a political science major and initially studied Plato and Brzezinski, not Hopkins and Ogilvy. After my tenure as a political consultant, I pivoted to…