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What I learned from writing a book

Practical lessons you can apply to your marketing In this series of posts, I will share with you certain aspects from my experience writing and publishing a novel that I feel you can apply to marketing your own products and…

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Understanding the autocrat’s playbook

I distinctly remember my professor in my first political science class explaining that we needed to learn about dictators, so we would be prepared to prevent history from repeating itself. Wow, was she right.   But I never thought that what…

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What Zelenskyy teaches us about leadership

“How can a president not be an actor?”  Ronald Reagan quipped when questioned how an actor could be president. History often repeats itself, and we have another great communicator as president. Like Reagan, Volodymyr Oleksandrovych Zelenskyy was a b-rate actor…

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What Lincoln teaches us about marketing

The difference between history’s boldest accomplishments, and its most staggering failures is often, simply, the diligent will to persevere. A Lincoln plaque with “Perseverance” superimposed over his picture and inspirational words is displayed in my office. It lists 9 times when…

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Your Turn to be the Star

For those of you who have survived this pandemic, recessions, and numerous setbacks, you already have proven you can accomplish so much. People need to hear your story, and the same thing applies to what I tell new doctors when…

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Shakespearean Marketing, Part II

More on what the great bard teaches us about marketing There are so many great works by Shakespeare that it’s hard to choose. While a previous column looked at Hamlet, MacBeth, Romeo & Juliet, and Henry V, today we’ll look…

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Shakespearean Marketing

What the great bard teaches us about marketing, and life. I remember being taught that Western literature is based on the classics - the Greek tragedies, the Bible, and Shakespeare. Today, we will tackle William Shakespeare, who was certainly ahead…

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