A few personal lessons applied to marketing. I was not formally trained in marketing. I was a political science major and initially studied Plato and Brzezinski, not Hopkins and Ogilvy. After my tenure as a political consultant, I pivoted to…
The epic novel and seminal movies have taught me more about life than any of the books I read in school (except maybe Machiavelli’s The Prince). The 448 pages of the actual novel have many more hidden gems than the…
For those of you who grew up with Star Wars, or for others who understand this great space saga is the Iliad and Odyssey of our time, then you know that Yoda is the great oracle. But what does a…
Lessons you can take for your business. When I needed a new doctor, I asked another doctor who he would go to and why. I do the same thing for insurance and financial advice, services I see as being above…
Marketing Today in a Post-Pandemic World. More of us are working from our offices again and also enjoying restaurants and more activities. While our world has no doubt changed, the pandemic also has transformed marketing. Here are 5 things to…
Steps you can take to continue to build strong relationships with your clients. How do you market your services in an atmosphere of social distancing, in which personal touch is so essential to what you do best? For many of…
If it is true that necessity is the mother of all invention, then the current pandemic has really put us to the test. One good thing that’s come from it is that new techniques have evolved from expanded technologies. If…
With all this new found time on our hands, and even more time online, there has never been a better time than now to update your website. Unless you’re in the e-commerce space and you’re updating your website on a…
You don’t need another article of platitudes and cliches. I hope to provide you with some practical advice for crisis communication that you can use now, or when you face that next catastrophe. I’ll give you my background in this…
And how I recommend you market your organization in 2020. If you’re the 10th richest person in the world who started his business from scratch you know a little something about business. I’ve often found it hard to contradict very…