If it is true that necessity is the mother of all invention, then the current pandemic has really put us to the test. One good thing that’s come from it is that new techniques have evolved from expanded technologies. If…
With all this new found time on our hands, and even more time online, there has never been a better time than now to update your website. Unless you’re in the e-commerce space and you’re updating your website on a…
You don’t need another article of platitudes and cliches. I hope to provide you with some practical advice for crisis communication that you can use now, or when you face that next catastrophe. I’ll give you my background in this…
And how I recommend you market your organization in 2020. If you’re the 10th richest person in the world who started his business from scratch you know a little something about business. I’ve often found it hard to contradict very…
How you can use TV, digital & social media to distribute your message I’ve been a strong advocate of using video to communicate your message, whether it’s telling your story, explaining your company’s mission, or detailing your product or service. Now…
Using the interview style to communicate your message on video. The interview format is my favorite style for web and social media videos. Like all good marketing, it has been replicated from real life. In our case, we model our…
How to Successfully Cross-Sell Your Clients and Reach a New, Informed Audience. One of your greatest resources is right in your own office. Your current database of clients has the immediate opportunity to yield one of your highest returns. This…
Recovery Advocates and WaterFire Join Forces to Offer Full Lighting at Upcoming Rally4Recovery Celebration A photo from the 2018 Rally4Recovery in Providence, Rhode Island. PROVIDENCE, R.I. (Sept. 10, 2019) — Recovery advocates, healthcare professionals, and local dignitaries are taking part in…
Video may be the most important tool you use for your marketing There has never really been a question that video is a dynamic vehicle to communicate your message. It will never replace being one-on-one with a client, but it…
TV Holds Its Own in the Digital Age by John Houle So, where do you turn when you need to deliver your message out effectively and efficiently? Social Media? Radio? Newspapers? TV? When Facebook needed to stop the bleeding and…