Take That Needed Next Step in Your Marketing. What we formerly labeled “new media” – search marketing, digital display and social media – now deserves its proper placement as today’s media. No longer a complement to the traditional media of…
Context for Your Content - Stay Relevant. For several years, your Facebook feed has been cluttered with messages by advertisers who are spending pennies on the dollar to place their content in front of you. However, updates to Facebook’s algorithm are…
Your Number One Focus in Digital Marketing Should Be Facebook. While digital has become the major subject in today's marketing, Facebook is really the platform I believe you should focus your efforts to start. Facebook far exceeds all of the…
What You do for Your Marketing is Up to You. If you’re reading this article, then you validate my first point: EVERYTHING IS IN THE HEADLINE. In articles, press releases, and ads, people are enticed by the headline and will…
Using video blogging, YouTube, and pre-roll video to expand your reach Even in this digital age, television remains the number one option to deliver a consumer’s primary message. Broadcast television has the most efficient reach over other advertising on a…
No other marketing campaign compares to the Trusted Choice Statewide Branding Initiative. As an advertising professional who has developed campaigns for independent agents for the past 15 years, I have seen firsthand what works and what does not. By far,…
While watching the Thursday night football game on CBS last week, between the Bears and Packers, I noticed a Miller Lite ad from 1981 featuring John Madden. I was waiting for an updated twist on the 80s classic but the…
By applying some of the newest technology and opportunities in marketing today, you can better reach future customers. An estimated 234 million Americans use mobile devices an average of 2 hours per day with 51% researching a product or service…
Effective marketing does not take six-month sabbaticals or the Summer off. At the most, it can get away with two-week vacations, as long as it returns to the daily grind. Just like with any hard work, the ultimate reward…
Broadcast TV still remains the number one medium to promote a brand. By John Houle Which direction should your business take? Should your message be placed on TV, or is radio or digital advertising a better option? If you select…