A Tale of Two Kisses
Shock Advertising Versus Effectual Branding “Bravery. It’s what defines us.” This is the tag line from the Audi commercial called “Prom,” which debuted as a one-minute spot in the Super Bowl andRead More…
Don’t try to entertain me in your advertising
Clearly tell me why I should buy from you Claude Hopkins, the author of Scientific Advertising, and one of the greatest marketing minds who ever lived, once stated, “People don’t buy fromRead More…
New Year’s resolution to reinvigorate your marketing
Time to develop a workable marketing-communications strategy Now that you’ve already been bombarded with all the New Year’s clichés, it’s time to see the New Year for what it is – aRead More…
If the 2012 Presidential Election proved anything, it’s that TV is still the Reigning King of Media
By John Houle The two presidential candidates, their respective parties and all the Super PACs spent an unprecedented $1.08 billion on one million ads, primarily in ten battle ground states. This extraordinaryRead More…
Integrating your marketing maximizes your results
Your website, email marketing, advertising, PR, and internal and outside sales should all be in concert By John Houle Every business owner or manager has gotten that sales call. It’s that silverRead More…
Advertising Admissions from a Marketing Guy
By John Houle If you’re reading this article, then you validate my first point: EVERYTHING IS IN THE HEADLINE. In articles, press releases, and ads, people are enticed by the headline andRead More…
Striking that ‘responsive chord’ in your advertising
by John Houle I was watching my favorite TV show on DVR, when I was captivated by a commercial, which struck me even more than the fantastical melodrama about the world ofRead More…
Social Media for Your Business
How your business can become better involved in social media By John Houle First, understand what social media actually is. Social media is a system of online networks where registered users createRead More…
To Tweet, or Not to Tweet
That Really Is the Question, Today By now you have probably read in a trade publication or heard in a seminar about why you should be more engaged in social media. I’mRead More…
When it comes to your marketing, it’s all about ‘YOU’
By John Houle ‘You’ is the most powerful word to include in your marketing. Not only should the actual word be written and heard in all print, radio, television and Internet marketing,Read More…