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Why we choose TV?

Broadcast TV still remains the number one medium to promote a brand. By John Houle Which direction should your business take? Should your message be placed on TV, or is radio or digital advertising a better option? If you select…

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What It Takes to be Number One

Five Lessons from Coach Vince Lombardi Applied to Your Marketing By: John Houle In many offices and locker rooms, you may have seen the famous speech by Vince Lombardi on “What it Takes to be Number One.” It may have…

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Got Over It?

By John Houle Back in 1993 the Got Milk campaign for the California Milk Processor Board was brilliant. It raised awareness and helped make milk cool again like other packaged beverages. But it’s time we Got Over It – at…

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