Using the interview style to communicate your message on video. The interview format is my favorite style for web and social media videos. Like all good marketing, it has been replicated from real life. In our case, we model our…
How to Successfully Cross-Sell Your Clients and Reach a New, Informed Audience. One of your greatest resources is right in your own office. Your current database of clients has the immediate opportunity to yield one of your highest returns. This…
Recovery Advocates and WaterFire Join Forces to Offer Full Lighting at Upcoming Rally4Recovery Celebration A photo from the 2018 Rally4Recovery in Providence, Rhode Island. PROVIDENCE, R.I. (Sept. 10, 2019) — Recovery advocates, healthcare professionals, and local dignitaries are taking part in…
Video may be the most important tool you use for your marketing There has never really been a question that video is a dynamic vehicle to communicate your message. It will never replace being one-on-one with a client, but it…
TV Holds Its Own in the Digital Age by John Houle So, where do you turn when you need to deliver your message out effectively and efficiently? Social Media? Radio? Newspapers? TV? When Facebook needed to stop the bleeding and…
OceanPoint Insurance Announces Addition of Paquin Insurance Agency MIDDLETOWN, R.I. (April 4, 2019) — Paquin Insurance Agency has joined OceanPoint’s growing organization in Rhode Island. Agency Principal Rick Paquin has accepted a position as Vice President for OceanPoint, and he and…
Laurelmead Cooperative Hosts Forum for Providence City Council Democratic Candidates in Ward 2 PROVIDENCE (September 4, 2018) — On August 29, candidates running for Providence City Council in Ward 2 shared their stances on a wide-range of issues during a panel…
University Orthopedics Opens New Location to Treat Urgent Orthopedic Injuries WEST WARWICK (September 4, 2018) – University Orthopedics opened its most recent location: 325 Quaker Lane in West Warwick, RI. OrthoDIRECT West is a 6,000 square foot, state-of-the-art, free-standing building offering…
Take That Needed Next Step in Your Marketing. What we formerly labeled “new media” – search marketing, digital display and social media – now deserves its proper placement as today’s media. No longer a complement to the traditional media of…
Context for Your Content - Stay Relevant. For several years, your Facebook feed has been cluttered with messages by advertisers who are spending pennies on the dollar to place their content in front of you. However, updates to Facebook’s algorithm are…