By: John Houle As I write this the day of the 2014 general elections, I can’t help but pass on some perspectives I have learned during my past 17 years working onRead More…
Create a more interactive website for your customers, make your story more engaging, and increase traffic to your agency by: John Houle Many of you already know how video can enhance yourRead More…
Five Lessons from Coach Vince Lombardi Applied to Your Marketing By: John Houle In many offices and locker rooms, you may have seen the famous speech by Vince Lombardi on “What itRead More…
You continue to see the barrage of TV ads from your competitors and have witnessed their domination of online searches. So, how can you compete, and what are some real marketing solutionsRead More…
By John Houle Back in 1993 the Got Milk campaign for the California Milk Processor Board was brilliant. It raised awareness and helped make milk cool again like other packaged beverages. ButRead More…
By John Houle I have heard the drum beat from the younger masses that email is dead, but if you’re serious about reaching business people in new media, then email marketing isRead More…
By John Houle If you are still on the fence regarding the effectiveness of social media for your business, then I urge you to read on to learn about some real-life examplesRead More…
Shock Advertising Versus Effectual Branding “Bravery. It’s what defines us.” This is the tag line from the Audi commercial called “Prom,” which debuted as a one-minute spot in the Super Bowl andRead More…
Clearly tell me why I should buy from you Claude Hopkins, the author of Scientific Advertising, and one of the greatest marketing minds who ever lived, once stated, “People don’t buy fromRead More…
Time to develop a workable marketing-communications strategy Now that you’ve already been bombarded with all the New Year’s clichés, it’s time to see the New Year for what it is – aRead More…