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Your Turn to be the Star

For those of you who have survived this pandemic, recessions, and numerous setbacks, you already have proven you can accomplish so much. People need to hear your story, and the same thing applies to what I tell new doctors when…

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Shakespearean Marketing, Part II

More on what the great bard teaches us about marketing There are so many great works by Shakespeare that it’s hard to choose. While a previous column looked at Hamlet, MacBeth, Romeo & Juliet, and Henry V, today we’ll look…

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Shakespearean Marketing

What the great bard teaches us about marketing, and life. I remember being taught that Western literature is based on the classics - the Greek tragedies, the Bible, and Shakespeare. Today, we will tackle William Shakespeare, who was certainly ahead…

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Marketing in the COVID Era

Steps you can take to continue to build strong relationships with your clients. How do you market your services in an atmosphere of social distancing, in which personal touch is so essential to what you do best? For many of…

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