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Why we choose TV?

Broadcast TV still remains the number one medium to promote a brand. By John Houle Which direction should your business take? Should your message be placed on TV, or is radio or digital advertising a better option? If you select…

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Got Over It?

By John Houle Back in 1993 the Got Milk campaign for the California Milk Processor Board was brilliant. It raised awareness and helped make milk cool again like other packaged beverages. But it’s time we Got Over It – at…

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A Tale of Two Kisses

Shock Advertising Versus Effectual Branding "Bravery. It's what defines us." This is the tag line from the Audi commercial called "Prom," which debuted as a one-minute spot in the Super Bowl and continues to run as a thirty-second spot today.…

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