Time to develop a workable marketing-communications strategy Now that you've already been bombarded with all the New Year's clichés, it’s time to see the New Year for what it is – a fresh start for your marketing. If you continue…
By John Houle The two presidential candidates, their respective parties and all the Super PACs spent an unprecedented $1.08 billion on one million ads, primarily in ten battle ground states. This extraordinary level of advertising was up 40 percent from…
Your website, email marketing, advertising, PR, and internal and outside sales should all be in concert By John Houle Every business owner or manager has gotten that sales call. It’s that silver bullet answer for all your marketing. It’s that…
By John Houle If you're reading this article, then you validate my first point: EVERYTHING IS IN THE HEADLINE. In articles, press releases, and ads, people are enticed by the headline and will then decide to continue on if the…
by John Houle I was watching my favorite TV show on DVR, when I was captivated by a commercial, which struck me even more than the fantastical melodrama about the world of advertising I’m so drawn to. Instead of fast forwarding,…
How your business can become better involved in social media By John Houle First, understand what social media actually is. Social media is a system of online networks where registered users create content and communicate with each other. It is a…
That Really Is the Question, Today By now you have probably read in a trade publication or heard in a seminar about why you should be more engaged in social media. I’m going to assume that you already see the…
by John Houle I once was asked to design the “killer ad.” I informed my client that there was no such thing; however, I explained how I could develop an effective advertisement utilizing proven techniques. There is not an exact…
What Has Your Website Done For You Lately? By John Houle A decade ago, you heard that you needed a website, so you went in the same direction where many other businesses turned. You basically took your brochure, and had…
By John Houle We all know that we are living in one of the worst economic periods in our lifetime, but you do not need to remind people about it in your marketing. So, all headlines for ads or sentences…