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Social Media for Your Business

How your business can become better involved in social media By John Houle First, understand what social media actually is. Social media is a system of online networks where registered users create content and communicate with each other. It is a…

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Anatomy of an Ad

by John Houle I once was asked to design the “killer ad.” I informed my client that there was no such thing; however, I explained how I could develop an effective advertisement utilizing proven techniques. There is not an exact…

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