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Got Over It?

By John Houle Back in 1993 the Got Milk campaign for the California Milk Processor Board was brilliant. It raised awareness and helped make milk cool again like other packaged beverages. But it’s time we Got Over It – at…

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A Tale of Two Kisses

Shock Advertising Versus Effectual Branding "Bravery. It's what defines us." This is the tag line from the Audi commercial called "Prom," which debuted as a one-minute spot in the Super Bowl and continues to run as a thirty-second spot today.…

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