Anatomy of an Ad
by John Houle I once was asked to design the “killer ad.” I informed my client that there was no such thing; however, I explained how I could develop an effective advertisement utilizing proven techniques. There is not an exact…
So, you want to compete on the web
What Has Your Website Done For You Lately? By John Houle A decade ago, you heard that you needed a website, so you went in the same direction where many other businesses turned. You basically took your brochure, and had…
Common marketing mistakes to avoid
Top 5 Marketing Mistakes and the Top 5 Marketing Solutions By John Houle In my years of advising businesses and associations on marketing, I have seen good advertising, bad branding, and really ugly communications. But, if I were to nail…
Please don’t tell me the economy stinks and other things to leave out of your marketing
By John Houle We all know that we are living in one of the worst economic periods in our lifetime, but you do not need to remind people about it in your marketing. So, all headlines for ads or sentences…
The Top 10 to consider when developing ads and marketing your business
10. Don’t use knocked out text – While the graphic designers will cry afoul, the marketer and writer in me knows how difficult it is to read white text on a dark background in brochures and especially in newspaper ads.…