You continue to see the barrage of TV ads from your competitors and have witnessed their domination of online searches. So, how can you compete, and what are some real marketing solutions you can implement to regain market share? Put…
By John Houle Back in 1993 the Got Milk campaign for the California Milk Processor Board was brilliant. It raised awareness and helped make milk cool again like other packaged beverages. But it’s time we Got Over It – at…
By John Houle I have heard the drum beat from the younger masses that email is dead, but if you’re serious about reaching business people in new media, then email marketing is still King. Email has 2.9 billion users worldwide.…
By John Houle If you are still on the fence regarding the effectiveness of social media for your business, then I urge you to read on to learn about some real-life examples of how social media can help your community…
Shock Advertising Versus Effectual Branding "Bravery. It's what defines us." This is the tag line from the Audi commercial called "Prom," which debuted as a one-minute spot in the Super Bowl and continues to run as a thirty-second spot today.…
Clearly tell me why I should buy from you Claude Hopkins, the author of Scientific Advertising, and one of the greatest marketing minds who ever lived, once stated, “People don’t buy from clowns.” The same exact statement was echoed by…
Time to develop a workable marketing-communications strategy Now that you've already been bombarded with all the New Year's clichés, it’s time to see the New Year for what it is – a fresh start for your marketing. If you continue…
By John Houle The two presidential candidates, their respective parties and all the Super PACs spent an unprecedented $1.08 billion on one million ads, primarily in ten battle ground states. This extraordinary level of advertising was up 40 percent from…
Your website, email marketing, advertising, PR, and internal and outside sales should all be in concert By John Houle Every business owner or manager has gotten that sales call. It’s that silver bullet answer for all your marketing. It’s that…
By John Houle If you're reading this article, then you validate my first point: EVERYTHING IS IN THE HEADLINE. In articles, press releases, and ads, people are enticed by the headline and will then decide to continue on if the…