No other marketing campaign compares to the Trusted Choice Statewide Branding Initiative. As an advertising professional who has developed campaigns for independent agents for the past 15 years, I have seen firsthandRead More…
While watching the Thursday night football game on CBS last week, between the Bears and Packers, I noticed a Miller Lite ad from 1981 featuring John Madden. I was waiting for anRead More…
By applying some of the newest technology and opportunities in marketing today, you can better reach future customers. An estimated 234 million Americans use mobile devices an average of 2 hours perRead More…
Effective marketing does not take six-month sabbaticals or the Summer off. At the most, it can get away with two-week vacations, as long as it returns to the daily grind. JustRead More…
Broadcast TV still remains the number one medium to promote a brand. By John Houle Which direction should your business take? Should your message be placed on TV, or is radio orRead More…
By: John Houle As I write this the day of the 2014 general elections, I can’t help but pass on some perspectives I have learned during my past 17 years working onRead More…
Create a more interactive website for your customers, make your story more engaging, and increase traffic to your agency by: John Houle Many of you already know how video can enhance yourRead More…
Five Lessons from Coach Vince Lombardi Applied to Your Marketing By: John Houle In many offices and locker rooms, you may have seen the famous speech by Vince Lombardi on “What itRead More…
You continue to see the barrage of TV ads from your competitors and have witnessed their domination of online searches. So, how can you compete, and what are some real marketing solutionsRead More…
By John Houle Back in 1993 the Got Milk campaign for the California Milk Processor Board was brilliant. It raised awareness and helped make milk cool again like other packaged beverages. ButRead More…