What Yoda teaches us about marketing
For those of you who grew up with Star Wars, or for others who understand this great space saga is the Iliad and Odyssey of our time, then you know that Yoda is the great oracle. But what does a…
What marketers do to market their own services
Lessons you can take for your business. When I needed a new doctor, I asked another doctor who he would go to and why. I do the same thing for insurance and financial advice, services I see as being above…
Now that you’re in the office how are you communicating your message?
Marketing Today in a Post-Pandemic World. More of us are working from our offices again and also enjoying restaurants and more activities. While our world has no doubt changed, the pandemic also has transformed marketing. Here are 5 things to…
Marketing in the COVID Era
Steps you can take to continue to build strong relationships with your clients. How do you market your services in an atmosphere of social distancing, in which personal touch is so essential to what you do best? For many of…
How to produce your own professional videos from home or your office
If it is true that necessity is the mother of all invention, then the current pandemic has really put us to the test. One good thing that’s come from it is that new techniques have evolved from expanded technologies. If…
The Indisputable Top Ten Every Website Should Have
With all this new found time on our hands, and even more time online, there has never been a better time than now to update your website. Unless you’re in the e-commerce space and you’re updating your website on a…
Navigating through a Crisis with the Right Communications
You don’t need another article of platitudes and cliches. I hope to provide you with some practical advice for crisis communication that you can use now, or when you face that next catastrophe. I’ll give you my background in this…
Using the billionaire’s marketing playbook.
And how I recommend you market your organization in 2020. If you’re the 10th richest person in the world who started his business from scratch you know a little something about business. I’ve often found it hard to contradict very…
You produced your video, now what?
How you can use TV, digital & social media to distribute your message I’ve been a strong advocate of using video to communicate your message, whether it’s telling your story, explaining your company’s mission, or detailing your product or service. Now…
Delivering Your Message In Its Most Natural Form
Using the interview style to communicate your message on video. The interview format is my favorite style for web and social media videos. Like all good marketing, it has been replicated from real life. In our case, we model our…