TV Holds Its Own in the Digital Age by John Houle So, where do you turn when you need to deliver your message out effectively and efficiently? Social Media? Radio? Newspapers? TV? When Facebook needed to stop the bleeding and…
OceanPoint Insurance Announces Addition of Paquin Insurance Agency MIDDLETOWN, R.I. (April 4, 2019) — Paquin Insurance Agency has joined OceanPoint’s growing organization in Rhode Island. Agency Principal Rick Paquin has accepted a position as Vice President for OceanPoint, and he and…
Laurelmead Cooperative Hosts Forum for Providence City Council Democratic Candidates in Ward 2 PROVIDENCE (September 4, 2018) — On August 29, candidates running for Providence City Council in Ward 2 shared their stances on a wide-range of issues during a panel…
University Orthopedics Opens New Location to Treat Urgent Orthopedic Injuries WEST WARWICK (September 4, 2018) – University Orthopedics opened its most recent location: 325 Quaker Lane in West Warwick, RI. OrthoDIRECT West is a 6,000 square foot, state-of-the-art, free-standing building offering…
Take That Needed Next Step in Your Marketing. What we formerly labeled “new media” – search marketing, digital display and social media – now deserves its proper placement as today’s media. No longer a complement to the traditional media of…
Context for Your Content - Stay Relevant. For several years, your Facebook feed has been cluttered with messages by advertisers who are spending pennies on the dollar to place their content in front of you. However, updates to Facebook’s algorithm are…
Your Number One Focus in Digital Marketing Should Be Facebook. While digital has become the major subject in today's marketing, Facebook is really the platform I believe you should focus your efforts to start. Facebook far exceeds all of the…
What You do for Your Marketing is Up to You. If you’re reading this article, then you validate my first point: EVERYTHING IS IN THE HEADLINE. In articles, press releases, and ads, people are enticed by the headline and will…
Using video blogging, YouTube, and pre-roll video to expand your reach Even in this digital age, television remains the number one option to deliver a consumer’s primary message. Broadcast television has the most efficient reach over other advertising on a…
No other marketing campaign compares to the Trusted Choice Statewide Branding Initiative. As an advertising professional who has developed campaigns for independent agents for the past 15 years, I have seen firsthand what works and what does not. By far,…