Take That Needed Next Step in Your Marketing. What we formerly labeled “new media” – search marketing, digital display and social media – now deserves its proper placement as today’s media. NoRead More…
Context for Your Content – Stay Relevant. For several years, your Facebook feed has been cluttered with messages by advertisers who are spending pennies on the dollar to place their content inRead More…
Your Number One Focus in Digital Marketing Should Be Facebook. While digital has become the major subject in today’s marketing, Facebook is really the platform I believe you should focus your effortsRead More…
What You do for Your Marketing is Up to You. If you’re reading this article, then you validate my first point: EVERYTHING IS IN THE HEADLINE. In articles, press releases, and ads,Read More…
Using video blogging, YouTube, and pre-roll video to expand your reach Even in this digital age, television remains the number one option to deliver a consumer’s primary message. Broadcast television has theRead More…
No other marketing campaign compares to the Trusted Choice Statewide Branding Initiative. As an advertising professional who has developed campaigns for independent agents for the past 15 years, I have seen firsthandRead More…
While watching the Thursday night football game on CBS last week, between the Bears and Packers, I noticed a Miller Lite ad from 1981 featuring John Madden. I was waiting for anRead More…
By applying some of the newest technology and opportunities in marketing today, you can better reach future customers. An estimated 234 million Americans use mobile devices an average of 2 hours perRead More…
Effective marketing does not take six-month sabbaticals or the Summer off. At the most, it can get away with two-week vacations, as long as it returns to the daily grind. JustRead More…
Broadcast TV still remains the number one medium to promote a brand. By John Houle Which direction should your business take? Should your message be placed on TV, or is radio orRead More…