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PROVIDENCE, R.I. (Nov. 12, 2019) — Laurelmead Cooperative, an independent-living retirement community on the East Side of Providence, has announced that Foy Ann Plohr has accepted the position of Sales & Marketing Director. For the past five years, Plohr was the Sales & Marketing Director for Benchmark Senior Living in Rhode Island and Massachusetts.
In her capacity as Sales & Marketing Director, Plohr will be responsible for achieving occupancy goals, implementing marketing strategy, coordinating with the Sales Manager, direct selling to prospective buyers and coordination of marketing efforts,
Plohr has over 10 years of experience in education and sales. In her last position as Sales & Marketing Director for Benchmark Senior Living, Plohr was an integral part of the leadership team, designing and developing marketing campaigns that were implemented in all 58 Benchmark communities. Prior to that, Plohr served as Training Director for the State of Rhode Island. Additionally, her experience includes Director of Business Development for MedCerts, LearningGate and New Horizons.
Lucinda Dohanian, Executive Director of Laurelmead, is excited to welcome Plohr to Laurelmead, stating,” Foy Ann has an excellent sales record and has received several awards for outstanding performance throughout her career. In addition to her experience working with independent living communities, she also greatly enjoys working with the senior population. We are pleased to welcome Foy and are confident she will be an excellent addition to our management team.”
With a Bachelor’s degree from San Diego State University in Behavioral Science, Plohr also attained her Assisted Living Residence Administrator’s license. Additionally, Plohr was recognized with a Top Sales Performance Award and President’s Club Award for three consecutive years (2016, 2017 and 2018). She was selected for the Emerging Leadership Program and has received her Certified Dementia Practitioner (CDP) designation.
Plohr is pleased to put her extensive experience and education to work as Sales & Marketing Director for Laurelmead: “I am thrilled at the opportunity to utilize my skills to support the growth and prosperity of this community. Everyone here, from the staff to the residents, has been so welcoming and I look forward to working with them to ensure that everyone understands and appreciates the enhanced lifestyle offered at Laurelmead.”
Residing in Bristol, RI with her husband, Brad, they enjoy spending time with their children, Ryan and Marah, as well as their granddaughter. In her spare time, Plohr likes giving back to the community by participating in charitable activities, such as volunteering for Meals on Wheels and assisting with church donation drives.
Laurelmead Cooperative, located at 355 Blackstone Boulevard on the East Side of Providence, Rhode Island, is a residential community for active seniors. A friendly community of nearly 200 residents and staff, the building is graciously appointed with 153 apartments in over 40 different styles. Apartments range from one-bedroom residences to custom-designed penthouses. Surrounded by greenery on the beautiful East Side of Providence, Laurelmead offers social, intellectual and fitness opportunities to seniors. For more information, please call 401-273-9550 or visit www.laurelmead.com.