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What I learned from writing a book

Practical lessons you can apply to your marketing In this series of posts, I will share with you certain aspects from my experience writing and publishing a novel that I feel you can apply to marketing your own products and…

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Understanding the autocrat’s playbook

I distinctly remember my professor in my first political science class explaining that we needed to learn about dictators, so we would be prepared to prevent history from repeating itself. Wow, was she right.   But I never thought that what…

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What Zelenskyy teaches us about leadership

“How can a president not be an actor?”  Ronald Reagan quipped when questioned how an actor could be president. History often repeats itself, and we have another great communicator as president. Like Reagan, Volodymyr Oleksandrovych Zelenskyy was a b-rate actor…

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What Lincoln teaches us about marketing

The difference between history’s boldest accomplishments, and its most staggering failures is often, simply, the diligent will to persevere. A Lincoln plaque with “Perseverance” superimposed over his picture and inspirational words is displayed in my office. It lists 9 times when…

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