strategic advertising Archives

The most powerful tool in new media is right in front of us all day long

October 17, 2013
jhadmin
Advertising, Marketing

By John Houle I have heard the drum beat from the younger masses that email is dead, but if you’re serious about reaching business people in new media, then email marketing is still King. Email has 2.9 billion users worldwide.…

November 30, 2012
jhadmin
Advertising, Marketing

By John Houle The two presidential candidates, their respective parties and all the Super PACs spent an unprecedented $1.08 billion on one million ads, primarily in ten battle ground states. This extraordinary level of advertising was up 40 percent from…