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Anatomy of an Ad

by John Houle I once was asked to design the “killer ad.” I informed my client that there was no such thing; however, I explained how I could develop an effective advertisement utilizing proven techniques. There is not an exact…

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Common marketing mistakes to avoid

Top 5 Marketing Mistakes and the Top 5 Marketing Solutions By John Houle In my years of advising businesses and associations on marketing, I have seen good advertising, bad branding, and really ugly communications. But, if I were to nail…

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