Using video blogging, YouTube, and pre-roll video to expand your reach Even in this digital age, television remains the number one option to deliver a consumer’s primary message. Broadcast television has the most efficient reach over other advertising on a…
No other marketing campaign compares to the Trusted Choice Statewide Branding Initiative. As an advertising professional who has developed campaigns for independent agents for the past 15 years, I have seen firsthand what works and what does not. By far,…
While watching the Thursday night football game on CBS last week, between the Bears and Packers, I noticed a Miller Lite ad from 1981 featuring John Madden. I was waiting for an updated twist on the 80s classic but the…
By applying some of the newest technology and opportunities in marketing today, you can better reach future customers. An estimated 234 million Americans use mobile devices an average of 2 hours per day with 51% researching a product or service…
Broadcast TV still remains the number one medium to promote a brand. By John Houle Which direction should your business take? Should your message be placed on TV, or is radio or digital advertising a better option? If you select…
You continue to see the barrage of TV ads from your competitors and have witnessed their domination of online searches. So, how can you compete, and what are some real marketing solutions you can implement to regain market share? Put…
By John Houle Back in 1993 the Got Milk campaign for the California Milk Processor Board was brilliant. It raised awareness and helped make milk cool again like other packaged beverages. But it’s time we Got Over It – at…
By John Houle I have heard the drum beat from the younger masses that email is dead, but if you’re serious about reaching business people in new media, then email marketing is still King. Email has 2.9 billion users worldwide…
By John Houle If you are still on the fence regarding the effectiveness of social media for your business, then I urge you to read on to learn about some real-life examples of how social media can help your community…
Shock Advertising Versus Effectual Branding "Bravery. It's what defines us." This is the tag line from the Audi commercial called "Prom," which debuted as a one-minute spot in the Super Bowl and continues to run as a thirty-second spot today…